Delivered by Cetera as part of our ongoing eCommerce support, the solution involved building a flexible, parameter-based filtering system that supports combinations of volume, power type, use-case (home, travel, automotive), and more. The filtering UX is optimized for both desktop and mobile, enabling faster product discovery and fewer drop-offs.
We focused on building a logical, scalable interface that keeps the catalog intuitive — even as new models and product lines are added. With improved navigation and less friction in the selection process, the customer experience becomes smoother and more conversion-focused.
Simple upgrades. Stronger UX. Real business impact.
