Tkanelle is a leading company in the Russian market for sewing and handicraft supplies. Its core business is the wholesale and retail distribution of textiles and related products, with delivery available across Russia and to CIS countries.
The company’s clients include owners of fabric stores, workshops, and creative studios looking to expand their assortment with high-quality fabrics and materials. Tkanelle is known for its reliable service, wide product range, and user-friendly online catalog.
The Cetera team is responsible for the technical maintenance and ongoing development of the Tkanelle website.
Recently, an important optimization step was implemented on the project: all embedded YouTube videos were replaced with RuTube equivalents. This decision significantly reduced page load times and improved the user experience — especially for mobile visitors and users in regions with unstable internet connections.
The result:
Thanks to these changes, website loading speed increased by more than 50%, positively impacting both user behavior and SEO performance.
Tkanelle continues to actively grow its e-commerce platform, offering customers quality products and a seamless online experience.
The Cetera team is proud to support this growth and will continue to enhance the project’s technical and marketing capabilities.
