Outdated Software: Is your site running on outdated CMS versions or old modules or plugins? Old software leaves your site open to crashes, bugs, incompatibility with the newest features, and exposes your business to expensive updates to fix broken code.
Website Security: Everyday hackers are scanning websites to find weaknesses. Failure to update your website’s CMS or plugins and modules makes your site vulnerable to hacking. Website maintenance is important to ensure regular security patches and software updates are installed regularly to protect your visitor information and website content from theft.
A Slow Website: Website speed not only helps improve the user’s experience on a website, it’s now a Google ranking factor, known as Core Web Vitals, that affects how your site will be ranked on search engines.
Website Downtime: A website outage, even infrequent, can create significant damage to the site, affect website rankings, or cost your organization sales, loss of reputation, and lack of confidence in your brand.
Lack of Online Visibility: In order to drive traffic to your website, you will need to keep it regularly updated with new content to remain relevant in search engine results. Websites that are poor performing, unsecure, unresponsive on mobile devices, and outdated tend to receive lower search engine rankings. You also must keep your website regularly updated with new content in order to rank well on search engines, which can be done through weekly blog posts or other types of resources for your visitors.
Outdated Brand Image: Without regular website maintenance, your brand image also may suffer. As our reliance on the internet continues to grow, many visitors may access your brand for the first time online. Therefore, it is important to make a great first impression through a website that looks great and performs well in order to maintain a professional image.
