Task
We were faced with the task pereverstyvat existing website responsive and to abandon support for older mobile version m.kosmetika-proff.ru
Research
- Analysis of the wishes and requirements of the client for the website development.
- Competitive analysis according to the number of uses of adaptive and mobile versions.
Methods
- Was preventively existing website on the test pad according to the wishes of the client.
- After coordination, they rolled out to the combat and disconnected m.kosmetika-proff.ru setting up a redirect.
Key indicators for measuring results of project implementation
- In connection with the transition to an adaptive version decreased the number of bounces from mobile devices.
- Increased loyalty of the users on the basis of communication with the call center.
Result (comment on draft)
- As a result of the transition to the adaptive version, we got rid of obsolete uncomfortable mobile version.
- Increased user convenience.
- Mobile traffic remained stable.
Audience of the site
Women from 20 to 55 years.
Pages and modules of the site
Home page
Product card
Shipping and payment
Platform
- Linux.
- Apache.
- MySQL.
- PHP.
- Cetera CMS.