Kosmetika-proff.ru — internet-shop of cosmetics

Task

We were faced with the task pereverstyvat existing website responsive and to abandon support for older mobile version m.kosmetika-proff.ru

Research

  • Analysis of the wishes and requirements of the client for the website development.
  • Competitive analysis according to the number of uses of adaptive and mobile versions.

Methods

  • Was preventively existing website on the test pad according to the wishes of the client.
  • After coordination, they rolled out to the combat and disconnected m.kosmetika-proff.ru setting up a redirect.

Key indicators for measuring results of project implementation

  • In connection with the transition to an adaptive version decreased the number of bounces from mobile devices.
  • Increased loyalty of the users on the basis of communication with the call center.

Result (comment on draft)

  • As a result of the transition to the adaptive version, we got rid of obsolete uncomfortable mobile version.
  • Increased user convenience.
  • Mobile traffic remained stable.

Audience of the site

Women from 20 to 55 years.

Pages and modules of the site

Home page

Home page

Product card

Product card

Shipping and payment

Shipping and payment

Platform

  • Linux.
  • Apache.
  • MySQL.
  • PHP.
  • Cetera CMS.

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Task description

Vlad Ukhov
Vlad
Ukhov
   
Roman Efimov
Roman
Efimov
 
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