Kosmetika-proff.ru — internet-shop of cosmetics

Task

We were faced with the task pereverstyvat existing website responsive and to abandon support for older mobile version m.kosmetika-proff.ru

Research

• Analysis of the wishes and requirements of the client for the website development.
• Competitive analysis according to the number of uses of adaptive and mobile versions.

Methods

• Was preventively existing website on the test pad according to the wishes of the client.
• After coordination, they rolled out to the combat and disconnected m.kosmetika-proff.ru setting up a redirect.

Key indicators for measuring results of project implementation

• In connection with the transition to an adaptive version decreased the number of bounces from mobile devices.
• Increased loyalty of the users on the basis of communication with the call center.

Result (comment on draft)

• As a result of the transition to the adaptive version, we got rid of obsolete uncomfortable mobile version.
• Increased user convenience.
• Mobile traffic remained stable.

Audience of the site

Women from 20 to 55 years.

Pages and modules of the site

Home page

Product card

Shipping and payment

Platform

• Linux.
• Apache.
• MySQL.
• PHP.
• Cetera CMS.