eCommerce, B2B-ordering system and CRM for Ralf Ringer

Ralf Ringer was founded in 2000. The Company's line of business includes the production of women's footwear designed primarily for dresses, street, and work.

Our client

  • Sector: Consumer Discretionary
  • Industry: Apparel & Textile Products
  • Sub-Industry: Apparel, Footwear & Acc Design

Project goals

  1. Provide consumers with the opportunity to order footwear directly from the B2C-webshop. 
  2. Provide dealers with web-application and WIN32-software to order footwear.
  3. Give Ralf Ringer employees in all factories and warehouses the ability to manage orders online. 


Project included these components:

  1. Planning and strategy
  2. IA
  3. UX- and UI-development
  4. Coding
  5. Programming
  6. Integration
    1. Warehouse and CRM
    2. Warehouse and eCommerce
    3. Warehouse and B2B
    4. CRM and B2B
    5. CRM and eCommerce
  7. Content management
  8. QA
  9. Support



Used for eCommerce frontoffice. Provided Ralf Ringer with site management tools and interfaces.


Custom developed solution for B2B orders management. Available as web-application and WIN32-software.


Linux Debian, Apache, MySQL Enterprise and PHP were used as platform.


Cetera team used classic waterfall development process in this project. The waterfall model is a sequential design process in which progress is seen as flowing steadily downwards (like a waterfall) through the phases of Conception, Initiation, Analysis, Design, Construction, Testing, Production/Implementation and Maintenance.

Development cycle was divided into 3 parts: eCommerce, B2B orders, CRM. It took 7 months to launch all the project components.